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Estée Lalonde

www.esteelalonde.com

Estée Lalonde had built a successful YouTube channel and social following posting beauty tips under the name Essie Button. In 2015 she decided to re-brand using her real name to create a brand that was more professional and personal and which gave her the scope to cover every aspect of her life, not just beauty.

Working with long time collaborators Patron I built a flexible CMS based on WordPress and Advanced Custom Fields to produce a site which really shows off Estée's beautiful photography and fabulously produced videos.

Estée Lalonde homepage

Naturally responsive

As with all the sites I build, Estée Lalonde's site looks fabulous whatever device is used. Bespoke navigation menus, search, and parallax image effects work beautifully across devices. Bespoke content sections pull in articles dynamically from CMS components built using ACF.

Estée Lalonde homepage
Estée Lalonde homepage

Bespoke CMS

Estée can author her content with confidence using the bespoke CMS that I built. Based on the WordPress platform that she was familiar with, I created a fully customised content management experience using ACF. The result is a one-to-one relationship between content modules in the back-end and the finished pages in the front-end.

Bespoke CMS
Estée Lalonde section listing
Estée Lalonde homepage
Estée Lalonde about page

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